Herman + James
Creative Besties 

  1. The Spot
  2. Beforeplay
  3. NZ Truism
  4. Certified Toasters
  5. Forever Young
  6. The Flavour Has Spoken
  7. Fried Night Footy
  8. Historically Elegant
  9. It’s Go Time

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©2024

 

Project: Certified Toasters
Client: Vogels
Roles: Creative & Design



64% in Vogels sales
8%  in Warehouse toaster sales

Vogel’s is New Zealand’s favourite toast. It’s a big deal. And it’s got an even bigger problem. Its ridiculously high moisture content means it often has to be toasted two, or even three times. Which also means it gets burned. A lot. So, we did the only logical thing. We created a custom toast certification for almost every toaster on sale in the country. Each one showing exactly how many times and on what setting it needs to toast the perfect slice. Great success.


We launched our campaign with New Zealand’s largest retailer The Warehouse and certified every toaster instore and online.
So no matter which toaster Kiwis took home, they knew exactly how to perfectly toast a piece of our bread.