Herman + James
Creative Besties 

  1. The Spot
  2. Certified Toasters
  3. NZ Truism
  4. Beforeplay
  5. Forever Young
  6. The Flavour Has Spoken
  7. Fried Night Footy
  8. Historically Elegant

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©2025

 

Project: Certified Toasters
Client: Vogels
Roles: Creative & Design



64% in Vogels sales
8%  in Warehouse toaster sales

How we sold our toast by helping sell their toasters.
Kiwis were sick of their Vogel’s toast burning, so rather than make a small adjustment to the recipe and risk a national uprising, we partnered with The Warehouse and helped them sell their toasters. 



We launched our campaign with New Zealand’s largest retailer The Warehouse and certified every toaster instore and online.
So no matter which toaster Kiwis took home, they knew exactly how to perfectly toast a piece of our bread.