Herman + James
Creative Besties 

  1. The Spot
  2. Certified Toasters
  3. NZ Truism
  4. Beforeplay
  5. Forever Young
  6. The Flavour Has Spoken
  7. Fried Night Footy
  8. Historically Elegant

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Project: The Flavour Has Spoken
Client: KFC
Roles: Creative & Design


These days it seems every brand is shouting from the rooftop about how spicy their chicken is. What sets Hot & Spicy apart, is it’s not all spice for spice’s sake. It’s also full of the flavour Australia knows and loves.So we decided to go full self-referential and use our iconic phrase to let our flavour do all the talking.










Then we put the flavour where our mouth is, taking over Sydneys Spice Alley to create ‘The Colonel’s Spice House’. 
A one of a kind Hot & Spicy set course, curated by none other than celebrtiy chef, Dimsimlim.