Project: Fried Night Footy
Client: KFC
Roles: Creative & Design



Bronze APAC Effie

Friday night is the holy grail of ordering occasions, the eating occasion every brand is ad jousting for. And KFC was trailing far behind the competition.So we became the first choice for end of week ordering by doing something ridiculously simple. Rebranding Fridays altogether.

We also collabbed with Aussie legend Shannon Noll on a catchy footy anthem performed at the biggest game of the year.
As well as giving him his own spcial menu item to bring the fun in-store.