Herman + James
Creative Besties 

  1. The Spot
  2. Beforeplay
  3. NZ Truism
  4. Certified Toasters
  5. Forever Young
  6. The Flavour Has Spoken
  7. Fried Night Footy
  8. Historically Elegant
  9. It’s Go Time

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©2024

 

Project: New Zealand Truism
Client: NZ Human Rights Comission
Roles: Creative & Design


Axis Shortlist

To many, aotearoa is a picture-perfect postcard. 
But behind the glistening lakes and snow-capped 
mountains lies an uncomfortable truth. NZ performs 
poorly across several international human rights scores. The HRC needed to shake them out of this complacency and turn their shock into positive action. By leveraging the image we like to portray to the world through tourism, we delivered a powerful wake-up call.