Herman + James
Creative Besties 

  1. The Spot
  2. Beforeplay
  3. NZ Truism
  4. Certified Toasters
  5. Forever Young
  6. The Flavour Has Spoken
  7. Fried Night Footy
  8. Historically Elegant
  9. It’s Go Time

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©2024

 

Project: The Spot
Client: La Roche-Posay
Roles: Creative & Design


Two out of three Australians will be diagnosed with skin cancer, yet most cannot identify a melanoma, highlighting the need for a national screening policy. To raise awareness, we created a sculpture at Tamarama Beach that grew and changed like melanoma, spreading across the nation to spark a conversation about saving lives through better screening.


We used the world’s largest outdoor art festival – Sculpture by the Sea - to create the show’s first ever growing, evolving, changing sculpture.






Over the course of the two weeks, the structure changed size, shape and even colour, to emulate the different stages of a cancerous sunspot and spread an important message of how to spot the signs.