Project: It’s Go Time
Client: Milo
Roles: Creative & Design
Milo has been fueling active kids for decades, but in recent years their sporting presence has waned. To reignite it we launched ‘it’s go time’, enlisting Mackenzie ‘Macca’ Arnold as the face of the campaign.The superstar goalkeeper is open about the significant setbacks she’s faced in her career and uses them to inspire kids to perservere no matter what. Her story perfectly embodies the brands ‘never give up’ spirit, encouraging kids to keep on going with milo.
Thankfully Mackenzie was mid-way through her EPL season,
so we just had to go all the way to London for a 15” (business class ).