Project: Watchers Rights Association
Client: Special Broadcasting Service
Roles: Creative & Design


SBS had secured the rights to the FIFA World Cup. But with the tournament being played in North America, most Australians would be at work when the games kicked off.So we created the World Cup Watchers’ Rights Association. A workers’ rights movement fighting for Australians’ right to watch the World Cup at work.


Sneaky look at a very WIP casestudy for next year, don’t judge too hard xx








All comms directed Aussies to our digital headquarters.












There they could find our charter and principles, along with negotiating tactics, calendar pre-populaters, desk tents, membership cards, email signatures, teams backgrounds, watch party invitations, Linkedin templates and much much more.


We even had a hotline where you could get urgent advice from an association representative, along with testimonies throughout the tournament.



From the beginning we wanted the association to have an authentic grass roots feel, (like it really was a bunch of die hard football fans that could barely operate a computer, but were never going to let that stop them) so we printed, distressed and assembled all the assets by hand, before re-digitising.